Walker, Rob, 1968-
I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker. - London : Constable, c2008. - xxi, 295 p. ; 20 cm.
9781845298876 (pbk.) 1400063914 (pbk.)
Consumers' preferences.
Branding (Marketing)--Psychological aspects.
Internet advertising--Psychological aspects.
Consumers--Psychology.
658.8343 / WAL 2008
I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker. - London : Constable, c2008. - xxi, 295 p. ; 20 cm.
9781845298876 (pbk.) 1400063914 (pbk.)
Consumers' preferences.
Branding (Marketing)--Psychological aspects.
Internet advertising--Psychological aspects.
Consumers--Psychology.
658.8343 / WAL 2008