| 000 -LEADER |
|---|
| fixed length control field |
00867nam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003214333 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306164822.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2008 enk 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781845298876 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1400063914 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201103021009 |
| Level of effort used to assign nonsubject heading access points |
wilmina |
| Level of effort used to assign subject headings |
201102181553 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201012091439 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8343 |
| Item number |
WAL 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Rob, |
| Dates associated with a name |
1968- |
| 9 (RLIN) |
254897 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
I'm with the brand : |
| Remainder of title |
the secret dialogue between what we buy and who we are / |
| Statement of responsibility, etc. |
Rob Walker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Constable, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 295 p. ; |
| Dimensions |
20 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers' preferences. |
| 9 (RLIN) |
30749 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
254898 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
254899 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Psychology. |
| 9 (RLIN) |
18704 |
| 920 ## - Programme |
|---|
| Programme |
SHT : 157089 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
50842 |
| Koha biblioitemnumber |
50842 |
