Davis, Harold, 1953-
Google advertising tools / Harold Davis and David Iwanow. - 2nd ed. - Sebastopol, CA : O'Reilly Media, c2010. - xviii, 410 p. : ill. ; 24 cm.
Includes index.
Teaches how to take advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. This book helps you: learn how to create effective campaign plans for your website; and understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
9780596155797 (pbk.)
Google (Firm)
Internet advertising.
Keyword searching.
659.144 / DAV 2010
Google advertising tools / Harold Davis and David Iwanow. - 2nd ed. - Sebastopol, CA : O'Reilly Media, c2010. - xviii, 410 p. : ill. ; 24 cm.
Includes index.
Teaches how to take advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. This book helps you: learn how to create effective campaign plans for your website; and understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
9780596155797 (pbk.)
Google (Firm)
Internet advertising.
Keyword searching.
659.144 / DAV 2010