| 000 -LEADER |
|---|
| fixed length control field |
01224cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003213599 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2010 caua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780596155797 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181536 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201102181517 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201102181512 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201102181508 |
| Level of effort used to assign classification |
shuhada |
| -- |
201011301529 |
| -- |
malathy |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.144 |
| Item number |
DAV 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davis, Harold, |
| Dates associated with a name |
1953- |
| 9 (RLIN) |
219428 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Google advertising tools / |
| Statement of responsibility, etc. |
Harold Davis and David Iwanow. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Sebastopol, CA : |
| Name of publisher, distributor, etc. |
O'Reilly Media, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 410 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Teaches how to take advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. This book helps you: learn how to create effective campaign plans for your website; and understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM). |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Google (Firm) |
| 9 (RLIN) |
24160 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 9 (RLIN) |
259455 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Keyword searching. |
| 9 (RLIN) |
42405 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Iwanow, David. |
| 9 (RLIN) |
49000 |
| 920 ## - Programme |
|---|
| Programme |
SOCIT : 156070 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
52904 |
| Koha biblioitemnumber |
52904 |
