Plummer, Joseph Thornton, 1941-
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci. - xvi, 302 pages : illustrations ; 24 cm
Includes bibliographical references (pages 265-289) and index.
9780470051054 (hardback)
Internet advertising.
659.144 / PLU 2007
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci. - xvi, 302 pages : illustrations ; 24 cm
Includes bibliographical references (pages 265-289) and index.
9780470051054 (hardback)
Internet advertising.
659.144 / PLU 2007