| 000 -LEADER |
|---|
| fixed length control field |
01245cam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003272263 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161111t20072007njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470051054 (hardback) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809071420 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201703291821 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201703291819 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201701061124 |
| Level of effort used to assign classification |
jamalia |
| -- |
201611111716 |
| -- |
malathy |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.144 |
| Item number |
PLU 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Plummer, Joseph Thornton, |
| Dates associated with a name |
1941- |
| 9 (RLIN) |
76120 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The online advertising playbook : |
| Remainder of title |
proven strategies and tested tactics from the Advertising Research Foundation / |
| Statement of responsibility, etc. |
Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci. |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 302 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 265-289) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 9 (RLIN) |
261843 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rappaport, Steve Lee. |
| 9 (RLIN) |
76679 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hall, Taddy. |
| 9 (RLIN) |
76680 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barocci, Robert. |
| 9 (RLIN) |
261844 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Advertising Research Foundation. |
| 9 (RLIN) |
30478 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 227032 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
53756 |
| Koha biblioitemnumber |
53756 |
