The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci.
By: Plummer, Joseph Thornton
.
Contributor(s): Rappaport, Steve Lee | Hall, Taddy | Barocci, Robert | Advertising Research Foundation.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2007]Copyright date: ©2007Description: xvi, 302 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470051054 (hardback).Subject(s): Internet advertisingDDC classification: 659.144
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28, Side 1, TierNo 3, BayNo 1 |
659.144 PLU 2007 (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000162658 |
Includes bibliographical references (pages 265-289) and index.