Essentials of marketing /
Jane Summers ... [et al.].
- 2nd ed.
- Australia : Thomson, c2005.
- xviii, 541 p. : ill. ; 28 cm.
Includes index.
1. The marketing experience - 2. Customer information - 3. Managing the marketing elements: product and distribution decisions - 4. Managing the marketing elements: integrated marketing communication and pricing decisions - 4. The world of marketing.
0170122670 (pbk.)
Marketing--Textbooks.
658.8 / ESS
Includes index.
1. The marketing experience - 2. Customer information - 3. Managing the marketing elements: product and distribution decisions - 4. Managing the marketing elements: integrated marketing communication and pricing decisions - 4. The world of marketing.
0170122670 (pbk.)
Marketing--Textbooks.
658.8 / ESS