| 000 -LEADER |
|---|
| fixed length control field |
00980cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003040962 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 at a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0170122670 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201811161724 |
| Level of effort used to assign nonsubject heading access points |
AUTHORITY |
| Level of effort used to assign subject headings |
201811161723 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201102181300 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200811241817 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200612141034 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
ESS |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing / |
| Statement of responsibility, etc. |
Jane Summers ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
Thomson, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 541 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The marketing experience - 2. Customer information - 3. Managing the marketing elements: product and distribution decisions - 4. Managing the marketing elements: integrated marketing communication and pricing decisions - 4. The world of marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 9 (RLIN) |
271861 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Summers, Jane, |
| Dates associated with a name |
1962- |
| 9 (RLIN) |
23425 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 203137 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
57096 |
| Koha biblioitemnumber |
57096 |
