Essentials of marketing / Jane Summers ... [et al.].
Contributor(s): Summers, Jane
.
Publisher: Australia : Thomson, c2005Edition: 2nd ed.Description: xviii, 541 p. : ill. ; 28 cm.ISBN: 0170122670 (pbk.).Subject(s): Marketing -- TextbooksDDC classification: 658.8
Partial contents:
1. The marketing experience - 2. Customer information - 3. Managing the marketing elements: product and distribution decisions - 4. Managing the marketing elements: integrated marketing communication and pricing decisions - 4. The world of marketing.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 3 |
658.8 ESS (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 5000034669 |
Includes index.
1. The marketing experience - 2. Customer information - 3. Managing the marketing elements: product and distribution decisions - 4. Managing the marketing elements: integrated marketing communication and pricing decisions - 4. The world of marketing.