Malhotra, Naresh K.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - Revised 2nd European edition. - xxiii, 753 pages : illustrations ; 27 cm + 1 CD-ROM (4 3/4 in.)
Previous edition: 2000.
Includes bibliographical references and index.
0273695304 (paperback) 9780273695301 (paperback)
Marketing research.
Marketing research--Methodology.
658.83 / MAL
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - Revised 2nd European edition. - xxiii, 753 pages : illustrations ; 27 cm + 1 CD-ROM (4 3/4 in.)
Previous edition: 2000.
Includes bibliographical references and index.
0273695304 (paperback) 9780273695301 (paperback)
Marketing research.
Marketing research--Methodology.
658.83 / MAL