| 000 -LEADER |
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| 001 - CONTROL NUMBER |
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vtls003041921 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165831.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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co cg ---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110218s2006 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273695304 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273695301 (paperback) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809071430 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201604071650 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201209031746 |
| Level of effort used to assign classification |
izani |
| Level of effort used to assign subject headings |
201102181318 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200702091621 |
| -- |
jefri |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
MAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 9 (RLIN) |
6709 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
an applied approach / |
| Statement of responsibility, etc. |
Naresh K. Malhotra, David F. Birks. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised 2nd European edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Harlow : |
| Name of producer, publisher, distributor, manufacturer |
Financial Times Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 753 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
computer disc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2000. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
273905 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Methodology. |
| 9 (RLIN) |
10851 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Birks, David F. |
| 9 (RLIN) |
101045 |
| 920 ## - Programme |
|---|
| Programme |
GENLS : 181725, CDR000905 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
58158 |
| Koha biblioitemnumber |
58158 |
