Foster, John, 1926-
Effective writing skills for public relations / John Foster. - 3rd ed. - London : Kogan Page Limited, 2005. - xiv, 258 p. : ill. ; 24 cm. - PR in practice series .
Includes bibliographical references and index.
Introduction - 1. The importance of style: an overview - 2. Trouble with plurals and possessives - 3. Making your mark - 4. Down with capitalism! - 5. Cliches, jargon and other worn words - 6. Is it easy to resd? - 7. Headlines: making them work - 8. Dealing with figures and abbreviations - 9. Keep it short, simple - and plain - 10. Writing for the press - 11. Captions: how to handle them - 12. What editing is all about - 13. Skills and styles for the office - 14. Traps, snares and pitfalls - 15. Americanisms - the differences - 16. The spoken word: pronunciation matters - 17. Principles of presentation - 18. The words for IT - 19. Tone - the linchpin of reputation - 20. Reporting annually: chore or challenge? - 21. Is it legal?.
0749443812 (pbk.) 9780749443818 (pbk.)
Business writing--Handbooks, manuals, etc.
Public relations--Handbooks, manuals, etc.
808.066659 / FOS
Effective writing skills for public relations / John Foster. - 3rd ed. - London : Kogan Page Limited, 2005. - xiv, 258 p. : ill. ; 24 cm. - PR in practice series .
Includes bibliographical references and index.
Introduction - 1. The importance of style: an overview - 2. Trouble with plurals and possessives - 3. Making your mark - 4. Down with capitalism! - 5. Cliches, jargon and other worn words - 6. Is it easy to resd? - 7. Headlines: making them work - 8. Dealing with figures and abbreviations - 9. Keep it short, simple - and plain - 10. Writing for the press - 11. Captions: how to handle them - 12. What editing is all about - 13. Skills and styles for the office - 14. Traps, snares and pitfalls - 15. Americanisms - the differences - 16. The spoken word: pronunciation matters - 17. Principles of presentation - 18. The words for IT - 19. Tone - the linchpin of reputation - 20. Reporting annually: chore or challenge? - 21. Is it legal?.
0749443812 (pbk.) 9780749443818 (pbk.)
Business writing--Handbooks, manuals, etc.
Public relations--Handbooks, manuals, etc.
808.066659 / FOS