| 000 -LEADER |
|---|
| fixed length control field |
01685cam a22002774a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003112339 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749443812 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749443818 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
13840025 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181449 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200811241819 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200805161844 |
| Level of effort used to assign classification |
pushpa |
| -- |
200804281826 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
808.066659 |
| Item number |
FOS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Foster, John, |
| Dates associated with a name |
1926- |
| 9 (RLIN) |
27953 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Effective writing skills for public relations / |
| Statement of responsibility, etc. |
John Foster. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page Limited, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 258 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
PR in practice series |
| 9 (RLIN) |
13615 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction - 1. The importance of style: an overview - 2. Trouble with plurals and possessives - 3. Making your mark - 4. Down with capitalism! - 5. Cliches, jargon and other worn words - 6. Is it easy to resd? - 7. Headlines: making them work - 8. Dealing with figures and abbreviations - 9. Keep it short, simple - and plain - 10. Writing for the press - 11. Captions: how to handle them - 12. What editing is all about - 13. Skills and styles for the office - 14. Traps, snares and pitfalls - 15. Americanisms - the differences - 16. The spoken word: pronunciation matters - 17. Principles of presentation - 18. The words for IT - 19. Tone - the linchpin of reputation - 20. Reporting annually: chore or challenge? - 21. Is it legal?. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business writing |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
16335 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
276054 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 203981 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
59314 |
| Koha biblioitemnumber |
59314 |
