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Effective writing skills for public relations / John Foster.

By: Foster, John, 1926-.
Series: PR in practice series. Publisher: London : Kogan Page Limited, 2005Edition: 3rd ed.Description: xiv, 258 p. : ill. ; 24 cm.ISBN: 0749443812 (pbk.); 9780749443818 (pbk.).Subject(s): Business writing -- Handbooks, manuals, etc | Public relations -- Handbooks, manuals, etcDDC classification: 808.066659
Contents:
Introduction - 1. The importance of style: an overview - 2. Trouble with plurals and possessives - 3. Making your mark - 4. Down with capitalism! - 5. Cliches, jargon and other worn words - 6. Is it easy to resd? - 7. Headlines: making them work - 8. Dealing with figures and abbreviations - 9. Keep it short, simple - and plain - 10. Writing for the press - 11. Captions: how to handle them - 12. What editing is all about - 13. Skills and styles for the office - 14. Traps, snares and pitfalls - 15. Americanisms - the differences - 16. The spoken word: pronunciation matters - 17. Principles of presentation - 18. The words for IT - 19. Tone - the linchpin of reputation - 20. Reporting annually: chore or challenge? - 21. Is it legal?.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 34 , Side 2, TierNo 4, BayNo 2

 808.066659 FOS (Browse shelf) 1 Available SOMAC,37001,03,CL 5000048425

Includes bibliographical references and index.

Introduction - 1. The importance of style: an overview - 2. Trouble with plurals and possessives - 3. Making your mark - 4. Down with capitalism! - 5. Cliches, jargon and other worn words - 6. Is it easy to resd? - 7. Headlines: making them work - 8. Dealing with figures and abbreviations - 9. Keep it short, simple - and plain - 10. Writing for the press - 11. Captions: how to handle them - 12. What editing is all about - 13. Skills and styles for the office - 14. Traps, snares and pitfalls - 15. Americanisms - the differences - 16. The spoken word: pronunciation matters - 17. Principles of presentation - 18. The words for IT - 19. Tone - the linchpin of reputation - 20. Reporting annually: chore or challenge? - 21. Is it legal?.