Lilien, Gary L., 1946-
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. - Revised 2nd ed. - Victoria, B.C. : Trafford, c2004. - xxiv, 518 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. [481]-498) and indexes.
CD-ROM (4 3/4 in.) : Marketing engineering www.mktgeng.com
1412022525 (pbk.) 9781412022521 (pbk.)
Marketing--Data processing.
Marketing--Decision making--Mathematical models.
Marketing--Decision making--Data processing.
658.8020285 / LIL
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. - Revised 2nd ed. - Victoria, B.C. : Trafford, c2004. - xxiv, 518 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. [481]-498) and indexes.
CD-ROM (4 3/4 in.) : Marketing engineering www.mktgeng.com
1412022525 (pbk.) 9781412022521 (pbk.)
Marketing--Data processing.
Marketing--Decision making--Mathematical models.
Marketing--Decision making--Data processing.
658.8020285 / LIL