Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
By: Lilien, Gary L
.
Contributor(s): Rangaswamy, Arvind.
Publisher: Victoria, B.C. : Trafford, c2004Edition: Revised 2nd ed.Description: xxiv, 518 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 1412022525 (pbk.); 9781412022521 (pbk.).Subject(s): Marketing -- Data processing | Marketing -- Decision making -- Mathematical models | Marketing -- Decision making -- Data processingDDC classification: 658.8020285
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8020285 LIL (Browse shelf) | 1 | Available | UNISA,19003,03,GR | 1000517345 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 |
658.8020285 LIL (Browse shelf) | 1 | Available | UNISA, 240387/CDR001069 | 5000019501 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8020285 LIL (Browse shelf) | 1 | Available | UNISA,19003,03,GR | 1000517344 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 |
658.8020285 LIL (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000019972 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8020285 LIL (Browse shelf) | 1 | Available | UNISA,19003,03,GR | 1000517343 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 |
658.8020285 LIL (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000019502 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8020285 LIL (Browse shelf) | 1 | Available | UNISA,19003,03,GR | 1000517342 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8020285 LIL (Browse shelf) | 1 | Available | UNISA,19003,03,GR | 1000516704 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 |
658.8020285 LIL (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000019971 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8020285 LIL (Browse shelf) | 1 | Available | UNISA,19003,03,GR | 1000516270 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 |
658.8020285 LIL (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000009935 |
Includes bibliographical references (p. [481]-498) and indexes.
CD-ROM (4 3/4 in.) : Marketing engineering www.mktgeng.com
Australian Degree Programme : MARK2010