| 000 -LEADER |
|---|
| fixed length control field |
01403cam a22003014a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003054834 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306170604.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 xxca b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412022525 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412022521 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181709 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200711061508 |
| Level of effort used to assign classification |
mazlly |
| Level of effort used to assign subject headings |
200709281309 |
| Level of effort used to assign classification |
chon ling |
| Level of effort used to assign subject headings |
200709261811 |
| Level of effort used to assign classification |
chon ling |
| -- |
200708080920 |
| -- |
shah_rol |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8020285 |
| Item number |
LIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lilien, Gary L., |
| Dates associated with a name |
1946- |
| 9 (RLIN) |
8174 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing engineering : |
| Remainder of title |
computer-assisted marketing analysis and planning / |
| Statement of responsibility, etc. |
Gary L. Lilien, Arvind Rangaswamy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Victoria, B.C. : |
| Name of publisher, distributor, etc. |
Trafford, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 518 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [481]-498) and indexes. |
| 525 ## - SUPPLEMENT NOTE |
|---|
| Supplement note |
CD-ROM (4 3/4 in.) : Marketing engineering www.mktgeng.com |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Australian Degree Programme : MARK2010 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data processing. |
| 9 (RLIN) |
287899 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Mathematical models. |
| 9 (RLIN) |
287900 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Data processing. |
| 9 (RLIN) |
287901 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rangaswamy, Arvind. |
| 9 (RLIN) |
8175 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Marketing engineering www.mktgeng.com [CD-ROM] |
| 920 ## - Programme |
|---|
| Programme |
AUDP (UNISA) : 240532, CDR001018, 240562, CDR001036, 240380, CDR001066, 240381, CDR001067, 240382, CDR001068, 240387, CDR001069 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
63726 |
| Koha biblioitemnumber |
63726 |
