Storytelling : branding in practice /
Klaus Fog ... [et al.]
- 2nd ed.
- Berlin : Springer, 2010.
- 254 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (244-246) and index.
9783540883487 (hbk.) 9783540883494 (ebk.)
Branding (Marketing)
Storytelling.
658.827 / STO 2010
Includes bibliographical references (244-246) and index.
9783540883487 (hbk.) 9783540883494 (ebk.)
Branding (Marketing)
Storytelling.
658.827 / STO 2010