Storytelling : branding in practice / Klaus Fog ... [et al.]
Contributor(s): Fog, Klaus
.
Publisher: Berlin : Springer, 2010Edition: 2nd ed.Description: 254 p. : ill. (some col.) ; 24 cm.ISBN: 9783540883487 (hbk.); 9783540883494 (ebk.).Subject(s): Branding (Marketing) | StorytellingDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 STO 2010 (Browse shelf) | 1 | Available | TBSxx,34003,03,AD | 5000125765 |
Includes bibliographical references (244-246) and index.