| 000 -LEADER |
|---|
| fixed length control field |
00814cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003225722 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306170641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111103s2010 gw a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783540883487 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783540883494 (ebk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201201091033 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| Level of effort used to assign subject headings |
201201091032 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201201041047 |
| Level of effort used to assign classification |
izani |
| -- |
201111031629 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
STO 2010 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Storytelling : |
| Remainder of title |
branding in practice / |
| Statement of responsibility, etc. |
Klaus Fog ... [et al.] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Berlin : |
| Name of publisher, distributor, etc. |
Springer, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
254 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (244-246) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
288916 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Storytelling. |
| 9 (RLIN) |
214742 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fog, Klaus. |
| 9 (RLIN) |
57258 |
| 920 ## - Programme |
|---|
| Programme |
BDP : 175420 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
64309 |
| Koha biblioitemnumber |
64309 |
