Strategic innovative marketing : 5th IC-SIM, Athens, Greece 2016 /
edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
- 1 online resource (xxii, 556 pages, 132 illustrations, 80 illustrations in color)
- Springer Proceedings in Business and Economics, 2198-7246 .
- Springer proceedings in business and economics, .
9783319562889 3319562886
Marketing--Congresses.
Marketing--Decision making--Congresses.
Marketing--Management--Congresses.
Information technology.
Business--Data processing.
Electronic books.
650
9783319562889 3319562886
Marketing--Congresses.
Marketing--Decision making--Congresses.
Marketing--Management--Congresses.
Information technology.
Business--Data processing.
Electronic books.
650