Taylor's Library

Strategic innovative marketing : (Record no. 71184)

000 -LEADER
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001 - CONTROL NUMBER
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003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200508124444.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn||||mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181121s2017 sz a o 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783319562889
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3319562886
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783319562872
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 3319562878
035 ## - SYSTEM CONTROL NUMBER
System control number 1530021
-- (N$T)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)996420857
Canceled/invalid control number (OCoLC)989026784
-- (OCoLC)989098605
-- (OCoLC)992577049
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn996420857
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201811211504
Level of effort used to assign nonsubject heading access points shuhada
Level of effort used to assign subject headings 201811211503
Level of effort used to assign classification shuhada
-- 201811211502
-- shuhada
040 ## - CATALOGING SOURCE
Original cataloging agency AZU
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency AZU
Modifying agency OCLCO
-- UPM
-- OCLCF
-- OCLCQ
-- VT2
-- NJR
-- OCLCQ
-- YDX
-- VLB
-- N$T
-- EBLCP
-- UAB
-- MERER
-- ESU
-- COO
-- IAS
-- IOG
-- U3W
-- CAUOI
-- GZM
-- OH1
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 650
Edition number 23
245 00 - TITLE STATEMENT
Title Strategic innovative marketing :
Remainder of title 5th IC-SIM, Athens, Greece 2016 /
Statement of responsibility, etc. edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Cham :
Name of producer, publisher, distributor, manufacturer Springer International Publishing :
-- Imprint: Springer,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxii, 556 pages, 132 illustrations, 80 illustrations in color)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type text file
Encoding format PDF
Source rda
490 1# - SERIES STATEMENT
Series statement Springer Proceedings in Business and Economics,
International Standard Serial Number 2198-7246
590 ## - LOCAL NOTE (RLIN)
Local note Master record variable field(s) change: 050, 650
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
Form subdivision Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information technology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business
General subdivision Data processing.
9 (RLIN) 9017
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kavoura, Androniki,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sakas, Damianos P.,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tomaras, Petros,
Relator term editor.
711 2# - ADDED ENTRY--MEETING NAME
Meeting name or jurisdiction name as entry element International Conference on Strategic Innovative Marketing
Number of part/section/meeting (5th :
Date of meeting or treaty signing 2016 :
Location of meeting Athens, Greece)
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Printed edition:
International Standard Book Number 9783319562872
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Springer proceedings in business and economics,
International Standard Serial Number 2198-7246
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1530021
Public note An electronic book accessible through the World Wide Web; click to view
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 71184
Koha biblioitemnumber 71184
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Date last seen Price effective from Koha item type Public note
        e-book Taylor's Library-TU Taylor's Library - Perpetual(TU) 2020-02-19 699.74 2020-02-19 2020-02-19 Main Collection TBSxx,44001,03,AD,PPT