Strategic innovative marketing : 5th IC-SIM, Athens, Greece 2016 / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
Contributor(s): Kavoura, Androniki [editor.] | Sakas, Damianos P [editor.] | Tomaras, Petros [editor.] | International Conference on Strategic Innovative Marketing (5th : 2016 : Athens, Greece).
Series: Springer proceedings in business and economics: Publisher: Cham : Springer International Publishing : Imprint: Springer, 2017Description: 1 online resource (xxii, 556 pages, 132 illustrations, 80 illustrations in color).Content type: text Media type: computer Carrier type: online resourceISBN: 9783319562889; 3319562886.Subject(s): Marketing -- Congresses | Marketing -- Decision making -- Congresses | Marketing -- Management -- Congresses | Information technology | Business -- Data processing
Genre/Form: Electronic books.Additional physical formats: Printed edition:: No titleDDC classification: 650 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 650 (Browse shelf) | e-book | TBSxx,44001,03,AD,PPT |
Master record variable field(s) change: 050, 650