Lane, W. Ronald, 1940-
Kleppner's advertising procedure / Advertising procedure W. Ronald Lane, Karen Whitehill King, Tom Reichert. - 18th ed. - Boston, MA : Pearson, c2011. - xx, 817 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
0132465515 (pbk. : Int. ed.) 9780132465519 (pbk. : Int. ed.)
Advertising.
659.1 / LAN 2011
Kleppner's advertising procedure / Advertising procedure W. Ronald Lane, Karen Whitehill King, Tom Reichert. - 18th ed. - Boston, MA : Pearson, c2011. - xx, 817 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
0132465515 (pbk. : Int. ed.) 9780132465519 (pbk. : Int. ed.)
Advertising.
659.1 / LAN 2011