Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, Tom Reichert.
By: Lane, W. Ronald
.
Contributor(s): King, Karen Whitehill | Reichert, Tom | Kleppner, Otto, 1899-. Advertising procedure.
Publisher: Boston, MA : Pearson, c2011Edition: 18th ed.Description: xx, 817 p. : ill. (chiefly col.) ; 28 cm.ISBN: 0132465515 (pbk. : Int. ed.); 9780132465519 (pbk. : Int. ed.).Other title: Advertising procedure.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 6 |
659.1 LAN 2011 (Browse shelf) | 1 | Available | SOCIT,15003,03,AD|SOCxx,37001,03,AD | 5000112089 |
Includes bibliographical references and index.