| 000 -LEADER |
|---|
| fixed length control field |
00935nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003251935 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115821.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130522s2010 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780205727261 (pbk. : Int. ed.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201807271013 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201306181010 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201306180927 |
| Level of effort used to assign classification |
izani |
| -- |
201305220946 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
SEV 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Severin, Werner J. |
| Fuller form of name |
(Werner Joseph) |
| 9 (RLIN) |
68970 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Communication theories : |
| Remainder of title |
origins, methods, and uses in the mass media / |
| Statement of responsibility, etc. |
Werner J. Severin, James W. Tankard. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
Addison Wesley Longman, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 411 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Interpersonal communication. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tankard, James W. |
| 9 (RLIN) |
68582 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 198548, 198547 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
154334 |
| Koha biblioitemnumber |
154334 |
