| 000 -LEADER |
|---|
| fixed length control field |
01093nam a22003135a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003255907 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226103304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140602s2013 ohu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781285057132 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1285057139 (paperback) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201701190927 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| Level of effort used to assign subject headings |
201407030946 |
| Level of effort used to assign classification |
shuhada |
| -- |
201406021112 |
| -- |
malathy |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
FIS 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fisk, Raymond P. |
| 9 (RLIN) |
44224 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
an interactive approach / |
| Statement of responsibility, etc. |
Raymond P. Fisk, Stephen J. Grove, Joby John. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Mason, OH : |
| Name of producer, publisher, distributor, manufacturer |
South-Western, Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2014] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 261 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing. |
| 9 (RLIN) |
9157 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Management. |
| 9 (RLIN) |
11121 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grove, Stephen J. |
| Fuller form of name |
(Stephen John), |
| Dates associated with a name |
1950- |
| Relator term |
author. |
| 9 (RLIN) |
66405 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
John, Joby, |
| Dates associated with a name |
1957- |
| 9 (RLIN) |
66406 |
| 920 ## - Programme |
|---|
| Programme |
TBS : 211367 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
20913 |
| Koha biblioitemnumber |
20913 |
