Marketing hospitality / (Record no. 31263)

000 -LEADER
fixed length control field 01727cam a2200301 a 4500
001 - CONTROL NUMBER
control field vtls002973160
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306154644.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218t2002 nyuab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471348856 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471348856 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202001301724
Level of effort used to assign nonsubject heading access points shuhada
Level of effort used to assign subject headings 201102181356
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200811281918
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 200811281915
Level of effort used to assign classification shuhada
-- 200407272003
-- VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.940688
Item number HSU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hsu, Cathy H. C.
9 (RLIN) 17260
245 10 - TITLE STATEMENT
Title Marketing hospitality /
Statement of responsibility, etc. Cathy H. C. Hsu, Tom Powers
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 360 p. :
Other physical details ill., maps ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Marketing hospitality / Tom Powers. 2nd ed. 1997.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing--Everybody's Job.- Hospitality Services.-The Macro and Micro Environments of Hospitality Marketing.- Segmenting and Targeting Markets.- Marketing Information and Research. Marketing Strategy.- Marketing Planning. - The Hospitality Product.- Place in Hospitality Marketing: Distribution.- Place in Hospitality Marketing: Location.- The Price of Hospitality.- Marketing Communication: Advertising.- Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.- Marketing at the Unit Level.- Summary.- Key Words and Concepts.- Resources on the Internet.- Discussion Questions.- References.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing.
9 (RLIN) 11718
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Management.
9 (RLIN) 5110
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry.
9 (RLIN) 201686
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Powers, Thomas F.
Title of a work Marketing hospitality.
9 (RLIN) 214974
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Powers, Tom.
9 (RLIN) 214975
920 ## - Programme
Programme TCHT: 640431, 642353
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 31263
Koha biblioitemnumber 31263
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2008-11-28 44 1000811245 2019-12-05 2015-10-30 1 Main Collection SHTEx,70002,03,AD
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 46 1000803884 2019-12-05 2013-11-18 1 Main Collection SHTEx,70002,03,AD