| 000 -LEADER |
|---|
| fixed length control field |
01727cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002973160 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t2002 nyuab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471348856 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471348856 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
202001301724 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201102181356 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200811281918 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
200811281915 |
| Level of effort used to assign classification |
shuhada |
| -- |
200407272003 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.940688 |
| Item number |
HSU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hsu, Cathy H. C. |
| 9 (RLIN) |
17260 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing hospitality / |
| Statement of responsibility, etc. |
Cathy H. C. Hsu, Tom Powers |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 360 p. : |
| Other physical details |
ill., maps ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Marketing hospitality / Tom Powers. 2nd ed. 1997. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing--Everybody's Job.- Hospitality Services.-The Macro and Micro Environments of Hospitality Marketing.- Segmenting and Targeting Markets.- Marketing Information and Research. Marketing Strategy.- Marketing Planning. - The Hospitality Product.- Place in Hospitality Marketing: Distribution.- Place in Hospitality Marketing: Location.- The Price of Hospitality.- Marketing Communication: Advertising.- Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.- Marketing at the Unit Level.- Summary.- Key Words and Concepts.- Resources on the Internet.- Discussion Questions.- References. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
11718 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Management. |
| 9 (RLIN) |
5110 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry. |
| 9 (RLIN) |
201686 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Powers, Thomas F. |
| Title of a work |
Marketing hospitality. |
| 9 (RLIN) |
214974 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Powers, Tom. |
| 9 (RLIN) |
214975 |
| 920 ## - Programme |
|---|
| Programme |
TCHT: 640431, 642353 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
31263 |
| Koha biblioitemnumber |
31263 |
