Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]
Contributor(s): Morrison, Margaret A
.
Publisher: Thousand Oaks, Calif. : SAGE, c2002Description: xi, 139 p. : ill. ; 24 cm.ISBN: 0761925996 (hbk.); 9780761925996 (hbk.).Subject(s): Advertising -- Research | Marketing research -- Methodology | Qualitative researchDDC classification: 659.1072
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8 |
659.1072 USI (Browse shelf) | 1 | Available | SOMAC,37002,04,GR | 5000033222 |
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| 659.1072 JOU Journal of advertising research. | 659.1072 JOU Journal of advertising research. | 659.1072 JOU Journal of advertising research. | 659.1072 USI Using qualitative research in advertising : | 659.1072 USI 2012 Using qualitative research in advertising : | 659.1072 USI 2012 Using qualitative research in advertising : | 659.1072 USI 2012 Using qualitative research in advertising : |
Includes bibliographical references (p. 132-134) and index.