Measuring marketing : 103 key metrics every marketer needs / John Davis.
By: Davis, John
.
Publisher: Singapore : John Wiley & Sons (Asia), c2007Description: viii, 408 p. : ill. ; 26 cm.ISBN: 9780470821329 (pbk.).Subject(s): Marketing -- Evaluation | Marketing researchDDC classification: 658.8
Contents:
I: Marketing planning and customers - II: The offering - III: Sales force
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3 |
658.8 DAV (Browse shelf) | 1 | Available | SHTEx,70000,02,GR | 5000034259 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8 DAV Selling to the giants : | 658.8 DAV Offensive marketing, or, How to make your competitors followers / | 658.8 DAV How to be better at--marketing / | 658.8 DAV Measuring marketing : | 658.8 DAV 2013 Measuring marketing : | 658.8 DEN 2011 Killing giants : | 658.8 DIB The marketing casebook : |
Includes bibliographical references and index.
I: Marketing planning and customers - II: The offering - III: Sales force