The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.
By: Cappo, Joe.
Publisher: Chicago, Ill. : McGraw-Hill, c2003Description: xi, 260 p. ; 21 cm.ISBN: 0071462155 (pbk.); 9780071462150 (pbk.).Subject(s): Advertising | Advertising -- United States
DDC classification: 659.1 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6 |
659.1 CAP (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | SOMAC, 09050,03, RM | 5000133830 |
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| 659.1 BUR 2011 The fundamentals of creative advertising / | 659.1 BUR 2011 The fundamentals of creative advertising / | 659.1 CAP The future of advertising : | 659.1 CAP The future of advertising : | 659.1 CLO Integrated advertising, promotion, and marketing communications / | 659.1 CLO Integrated advertising, promotion, and marketing communications / | 659.1 CLO 2012 Integrated advertising, promotion, and marketing communications / |
Includes bibliographical references and index.
Introduction: Reminiscences from a skybox overlooking the advertising arena - 1. An then there were four - 2. What to do when the money tree dies? - 3. Advertising changes its tune - 4. Drowing in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - 8. Integration: ket to the future - 9. Reinventing media, and other variations - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertising have a future? - Index.