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Interactive marketing [electronic resource] : revolution or rhetoric? / Christopher Miles.

By: Miles, Christopher, 1967-.
Series: Routledge interpretive marketing research series: 12.Publisher: New York : Routledge, 2010Description: 1 online resource (242 p). : ill.ISBN: 9780203852071 (ebk : PDF).Subject(s): Interactive marketingGenre/Form: Electronic books.Additional physical formats: No title; No titleDDC classification: 658.87 Online resources: An electronic book accessible through the World Wide Web; Also available in print edition.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.87 (Browse shelf) 1 e-book SHTEx,70005,03,CL,PPT

Includes bibliographical references and index.

Also available in print edition.

Mode of access: World Wide Web.