Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar.
By: Dhar, Mainak.
Publisher: Singapore : John Wiley & Sons (Asia) 2007Description: vii, 215 p. ; 23 cm.ISBN: 9780470822296 (pbk.); 0470822295 (pbk.).Other title: Brand management 101 : lessons from real-world marketing.Subject(s): Brand name products | Marketing -- ManagementDDC classification: 658.827Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 DHA (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000037661 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 DHA (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000000197 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.827 DEC 2011 Creating powerful brands / | 658.827 DEC 2011 Creating powerful brands / | 658.827 DEC 2011 Creating powerful brands / | 658.827 DHA Brand management 101 : | 658.827 DHA Brand management 101 : | 658.827 DRA Brands in the balance : | 658.827 DUN Principles of advertising & IMC / |
Includes index.