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Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

By: Kotler, Philip.
Contributor(s): Lee, Nancy, 1932-.
Publisher: Los Angeles, CA : SAGE, c2008Edition: 3rd ed.Description: xii, 444 p. : ill. ; 23 cm.ISBN: 9781412956475 (pbk.: alk.paper); 1412956471 (pbk.:alk.paper).Subject(s): Social marketing | Behavior modificationDDC classification: 658.8
Contents:
Pt.I: Understansocial marketing - Chapter 1: Defining social marketing - Chapter 2: Steps in the strategic marketing planning process - Chapter 3: Discovering keys to success -- Pt.II: Analyzing the social marketing environment - Chapter 4: Determining research needs and options - Chapter 5: Mapping the internal and external environments -- Pt.III: Establishing target audiences, objectives, and goals - Chapter 6: Selecting target markets - Chapter 7: Setting objectives and goals - Chapter 8: Deepening your understanding of the target market and the competition -- Part IV: Developing social marketing strategies - Chapter 9: Crafting a desird positioning - Chapter 10: Product: creating a product platform - Chapter 11: Price: determining monetary and nonmonetayr incentives and disincentives - Chapter 12: Place: Making access convenient and pleasent - Chapter 13: Promotion: deciding on messages, messengers, and creative strategies - Chapter 14: Promotion: selecting communication channels -- Pt.V: Managing social marketing programs - Chapter 15: Developing a plan for monitoring and evaluation - Chapter 16: Establishing budgets and finding funding - Chapter 17: Creating an implementation plan and sustaining behavior - Appendix A: Social marketing planning worksheets - Appendix B: Social marketing resources - Chapter notes - Name index - Subject index - About the authors.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 5

 658.8 KOT 2008 (Browse shelf) 1 Available TBSxx,28000,03,CL 5000110451
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 4

 658.8 KOT (Browse shelf) 1 Available TBSxx,34007,03,GR 5000008679

Includes bibliographical references (p. 403-427) and indexes.

Pt.I: Understansocial marketing - Chapter 1: Defining social marketing - Chapter 2: Steps in the strategic marketing planning process - Chapter 3: Discovering keys to success -- Pt.II: Analyzing the social marketing environment - Chapter 4: Determining research needs and options - Chapter 5: Mapping the internal and external environments -- Pt.III: Establishing target audiences, objectives, and goals - Chapter 6: Selecting target markets - Chapter 7: Setting objectives and goals - Chapter 8: Deepening your understanding of the target market and the competition -- Part IV: Developing social marketing strategies - Chapter 9: Crafting a desird positioning - Chapter 10: Product: creating a product platform - Chapter 11: Price: determining monetary and nonmonetayr incentives and disincentives - Chapter 12: Place: Making access convenient and pleasent - Chapter 13: Promotion: deciding on messages, messengers, and creative strategies - Chapter 14: Promotion: selecting communication channels -- Pt.V: Managing social marketing programs - Chapter 15: Developing a plan for monitoring and evaluation - Chapter 16: Establishing budgets and finding funding - Chapter 17: Creating an implementation plan and sustaining behavior - Appendix A: Social marketing planning worksheets - Appendix B: Social marketing resources - Chapter notes - Name index - Subject index - About the authors.