Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.
By: Kelly, Lois
.
Publisher: New York : American Management Association, c2007Description: x, 228 p. : ill. ; 24 cm.ISBN: 9780814473832 (hbk.); 0814473830 (hbk.).Subject(s): Communication in marketing | MarketingDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 KEL (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000108899 |
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| 658.802 JAI 2009 Marketing planning and strategy / | 658.802 KEH Strategic Asian marketing : | 658.802 KEH Strategic Asian marketing : | 658.802 KEL Beyond buzz : | 658.802 KER Strategic marketing problems : | 658.802 KER Strategic marketing problems : | 658.802 KER Strategic marketing problems : |
Includes bibliographical references (p. 213-220) and index.