Marketing communications : interactivity, communities, and content / Chris Fill.
By: Fill, Chris
.
Publisher: Harlow, England : Prentice Hall / Financial Times, 2009Edition: 5th ed.Description: xxxvii, 958 p. : col. ill. ; 27 cm.ISBN: 9780273717225 (pbk.); 0273717227 (pbk.).Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.802
Partial contents:
Part 1 Introduction to marketing communications -- Part 2 Understanding how marketing communications works -- Part 3 Managing marketing communications -- Part 4 The tools of marketing communications -- Part 5 the media -- Part 6 Marketing communications for special audiences
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 FIL 2009 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000100183 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.802 FIL Marketing communications : | 658.802 FIL Simply marketing communications / | 658.802 FIL Simply marketing communications / | 658.802 FIL 2009 Marketing communications : | 658.802 FIS Marketing genius / | 658.802 FLE Marketing managment and information technology / | 658.802 FLE Marketing managment and information technology / |
Includes bibliographical references and indexes.
Part 1 Introduction to marketing communications -- Part 2 Understanding how marketing communications works -- Part 3 Managing marketing communications -- Part 4 The tools of marketing communications -- Part 5 the media -- Part 6 Marketing communications for special audiences