Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.
By: Dahlen, Micael.
Contributor(s): Lange, Fredrik | Smith, Terry.
Publisher: West Sussex : John Wiley, c2010Description: xxii, 584 p. : col. ill. ; 25 cm.ISBN: 9780470319925 (pbk.).Subject(s): Communication in marketing | Branding (Marketing)DDC classification: 658.802Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 DAH 2010 (Browse shelf) | Available | SHTEx,70002,03,GR | 5000098246 |
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658.802 CRA Strategic marketing management for the Pacific region / | 658.802 CRA Strategic marketing management cases / | 658.802 CRE Six sigma for marketing processes : | 658.802 DAH 2010 Marketing communications : | 658.802 DAV 2010 Beating the commodity trap : | 658.802 DAY Market driven strategy : | 658.802 DAY Market driven strategy : |
Includes bibliographical references and index.