Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
Publication details: London ; Philadelphia : Kogan Page, 2009.Edition: 2nd edDescription: xviii, 343 p. : ill. ; 25 cmISBN:- 9780749456474 (pbk.)
- 0749456477 (pbk.)
- 659.113 SPR 2009
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 8 |
659.113 SPR 2009 (Browse shelf(Opens below)) | 1 | Available | SOMAC,37000,03,GR | 5000110977 |
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| 659.113 SCH Strategic advertising campaigns / | 659.113 SCH Strategic advertising campaigns / | 659.113 SCH Strategic advertising campaigns / | 659.113 SPR 2009 Ads to icons : | 659.113 WEI 11 steps to brand heaven : | 659.113 WIL 2012 How 30 great ads were made : | 659.13 Multi-platform advertising strategies in the global marketplace / |
Includes bibliographical references (p. [325]-329) and index.
Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.