Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
Contributor(s): MacInnis, Deborah J
| Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology.
Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Description: xxi, 424 p. : ill. ; 27 cm.ISBN: 9780765623577 (hbk.); 0765623579 (hbk.).Subject(s): Relationship marketing | Brand choice | Branding (Marketing) | Customer relationsDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 HAN 2009 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000110769 |
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| 658.827 HAI 2011 Brand failures : | 658.827 HAL 2012 Darwin's brands : | 658.827 HAL 2012 Darwin's brands : | 658.827 HAN 2009 Handbook of brand relationships / | 658.827 HAR Harvard business review on brand management | 658.827 HAR Harvard business review on brand management | 658.827 HAT Taking brand initiative : |
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.