Built to love : creating products that captivate customers / Peter Boatwright & Jonathan Cagan.
By: Boatwright, Peter
.
Contributor(s): Cagan, Jonathan.
Publisher: San Francisco, CA : Berrett-Koehler Pub, c2010Description: xii, 169 p. : ill. ; 25 cm.ISBN: 9781605096988 (hbk.).Subject(s): New products | Product management | Customer relations -- ManagementDDC classification: 658.575
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.575 BOA 2010 (Browse shelf) | 1 | Available | TBSxx,34002,03,CL | 5000104254 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.57 PAN Operation research / | 658.57 PAN Operation research / | 658.575 BAK 2009 From concept to consumer : | 658.575 BOA 2010 Built to love : | 658.575 BOG 2009 Baked-in : | 658.575 CHA 2009 Managing innovation and new product development : | 658.575 COO 2011 Winning at new products : |
Includes bibliographical references and index.