Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.
By: Lovelock, Christopher H.
Contributor(s): Patterson, Paul | Wirtz, Jochen.
Publisher: Frenchs Forest, N.S.W. : Pearson, c2011Edition: 5th ed.Description: xx, 564 p. : ill. (cheifly col.) ; 26 cm.ISBN: 9781442517011 (pbk.).Subject(s): Service industries -- Pacific Area -- Marketing | Service industries -- Australia -- Marketing | Customer services -- Pacific Area -- Marketing | Customer services -- Australia -- MarketingDDC classification: 658.80091823Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8 |
658.80091823 LOV 2011 (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | TBSxx,34003,03,RM | SCAFS,70003,03,RM | SOCxx,37003,03,AD | SOCxx,91605,03,AD | SOMMx,13607,03,RM | 5000146673 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8 |
658.80091823 LOV 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,RM | SOCxx,37003,03,AD | SOCxx,91605,03,AD | SCAFS,70003,03,RM | TBSxx,34007,03,AD | SOMMx,13607,03,RM | 5000124269 | ||
Reserve Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 |
658.80091823 LOV 2011 (Browse shelf) | 1 | Available | SCAFS,70003,03,RM|TBSxx,34003,03,RM|SOCxx,37003,03,AD|SOCxx,91605,03,AD| TBSxx,34007,03,AD | 5000115850 |
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658.8009 MAR 2011 The marketing century : | 658.800917/67 Islamic marketing and branding : | 658.80091767 ALS 2011 The principles of Islamic marketing / | 658.80091823 LOV 2011 Services marketing : | 658.80091823 LOV 2011 Services marketing : | 658.80091823 LOV 2011 Services marketing : | 658.80092 HUN 2011 Legends in marketing. |
Previous ed.: Pearson Education Australia, 2007.
Includes bibliographical references and index.