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Legends in marketing. Shelby D. Hunt / series editor, Jagdish N. Sheth.

By: Hunt, Shelby D.
Contributor(s): Sheth, Jagdish N.
Series: Legends in marketing.Publisher: New Delhi ;Thousand Oaks : SAGE, c2011Description: 10 v. : ill. ; 25 cm.ISBN: 9788132105206 (set).Other title: Shelby D. Hunt [Portion of title].Subject(s): Hunt, Shelby D | Marketing | Marketing researchDDC classification: 658.80092
Contents:
v. 1. Marketing theory: the nature and scope of marketing -- v. 2. Marketing theory: philosophy of science foundations of marketing -- v. 3. Marketing theory: philosophy of science controversies in marketing -- v. 4. Channels of distribution -- v. 5. Macromarketing, ethics, and social responsibility: The development period -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period -- v. 7. Marketing management and strategy -- v. 8. Relationship marketing -- v. 9. Resource-advantage theory: the development period -- v. 10. Resource-advantage theory: the research tradition period.
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8

 658.80092 HUN 2011 (Browse shelf) Vol. 1 1 Available TBSxx,44001,03,AD 5000124799
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 HUN 2011 (Browse shelf) Vol. 10 1 Available TBSxx,44001,03,AD 5000124820
Graduate Collection Taylor's Library-TU
658.80092 HUN 2011 (Browse shelf) Vol. 2 1 Available TBSxx,44001,03,AD 5000124805
Graduate Collection Taylor's Library-TU
658.80092 HUN 2011 (Browse shelf) Vol. 3 1 Available TBSxx,44001,03,AD 5000124806
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26, Side 2, TierNo 2, BayNo 1

 658.80092 HUN 2011 (Browse shelf) Vol. 4 1 Available TBSxx,44001,03,AD 5000124807
Graduate Collection Taylor's Library-TU
658.80092 HUN 2011 (Browse shelf) Vol. 5 1 Available TBSxx,44001,03,AD 5000124808
Graduate Collection Taylor's Library-TU
658.80092 HUN 2011 (Browse shelf) Vol. 6 1 Available TBSxx,44001,03,AD 5000124809
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 HUN 2011 (Browse shelf) Vol. 7 1 Available TBSxx,44001,03,AD 5000124810
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 HUN 2011 (Browse shelf) Vol. 8 1 Available TBSxx,44001,03,AD 5000124586
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 HUN 2011 (Browse shelf) Vol. 9 1 Available TBSxx,44001,03,AD 5000124744
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658.80092 HUN 2011 Legends in marketing. 658.80092 HUN 2011 Legends in marketing. 658.80092 HUN 2011 Legends in marketing. 658.80092 HUN 2011 Legends in marketing. 658.80092 HUN 2011 Legends in marketing. 658.80092 HUN 2011 Legends in marketing. 658.80092 HUN 2011 Legends in marketing.

Includes bibliographical references and index.

v. 1. Marketing theory: the nature and scope of marketing -- v. 2. Marketing theory: philosophy of science foundations of marketing -- v. 3. Marketing theory: philosophy of science controversies in marketing -- v. 4. Channels of distribution -- v. 5. Macromarketing, ethics, and social responsibility: The development period -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period -- v. 7. Marketing management and strategy -- v. 8. Relationship marketing -- v. 9. Resource-advantage theory: the development period -- v. 10. Resource-advantage theory: the research tradition period.