Social media marketing : game theory and the emergence of collaboration / Eric Anderson.
By: Anderson, Eric
.
Publisher: Heidelberg : Springer, c2010Description: x, 188 p. : ill. ; 25 cm.ISBN: 9783642132988 (hbk.).Subject(s): Internet marketing | Social media | Game theory | Customer relationsDDC classification: 658.872
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2 |
658.872 AND 2010 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000125773 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.872 AGR 2011 Perspectives on social media marketing / | 658.872 ALP 2012 The mobile marketing revolution : | 658.872 AMO 2013 The Tasti D-Lite way : | 658.872 AND 2010 Social media marketing : | 658.872 ARD 2009 Start your own e-business : | 658.872 ARN 2011 E-mail marketing for dummies / | 658.872 BAI 2011 Internet marketing : |
Includes bibliographical references.