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Transitioned media : a turning point into the digital realm / Gali Einav, editor.

Contributor(s): Einav, Gali.
Series: Economics of information, communication and entertainment: Publisher: New York : Springer, c2010Description: xix, 165 p. : ill. ; 25 cm.ISBN: 9781441960986 (hbk.); 1441960988 (hbk.); 9781441960993 (ebk.).Subject(s): Digital media -- Social aspectsDDC classification: 302.231
Contents:
Introduction: the end of media as we know it? / Gali Einav -- The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler -- Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust -- The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp -- The changing face of traditional media : the news business case study. We interrupt this program-- the cosmic change in the "news business" / Jeff Gralnick -- Mobile social networking and the news / Laura Forlano -- Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly -- Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey -- The fat lady still sings : bringing music into the digital age / Lydia Loizides -- How cinema is digital / Kristen M. Daly -- Thumb wars : body and mind in video games / Liel Leibovitz.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 4

 302.231 TRA 2010 (Browse shelf) 1 Available TBSxx,34004,03,CL 5000125724
Browsing Taylor's Library-TU Shelves Close shelf browser
302.231 SID 2013 Social media project : 302.231 STU 2019 Studying digital media audiences : 302.231 SUL 2016 Psychology of the digital age : 302.231 TRA 2010 Transitioned media : 302.231 WAB 2013 People analytics : 302.231 WEB 2009 Web 2.0 / 302.231 WEE 2011 Changing our textual minds :

Includes bibliographical references and index.

Introduction: the end of media as we know it? / Gali Einav -- The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler -- Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust -- The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp -- The changing face of traditional media : the news business case study. We interrupt this program-- the cosmic change in the "news business" / Jeff Gralnick -- Mobile social networking and the news / Laura Forlano -- Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly -- Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey -- The fat lady still sings : bringing music into the digital age / Lydia Loizides -- How cinema is digital / Kristen M. Daly -- Thumb wars : body and mind in video games / Liel Leibovitz.