Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
By: Day, George S.
Contributor(s): Moorman, Christine.
Publisher: New York, N.Y. : McGraw-Hill, c2010Description: iv, 312 p. : ill. ; 24 cm.ISBN: 9780071742290 (hbk.); 0071742298 (hbk.).Subject(s): Marketing -- Management | Customer relationsDDC classification: 658.802Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 DAY 2010 (Browse shelf) | 1 | Available | TBSxx,44001,03,CL | 5000126024 |
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658.802 DAY Market driven strategy : | 658.802 DAY Market driven strategy : | 658.802 DAY Market driven strategy : | 658.802 DAY 2010 Strategy from the outside in : | 658.802 DIB The marketing planning workbook : | 658.802 DOO Strategic marketing decisions in Global markets / | 658.802 DOO Strategic marketing decisions in Global markets / |
Includes bibliographical references and index.