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Chasing youth culture and getting it right : how your business can profit by tapping into today's most powerful trendsetters and tastemakers / Tina Wells.

By: Wells, Tina, 1980-.
Publisher: Hoboken, N.J. : John Wiley, c2011Description: x, 213 p. ; 24 cm.ISBN: 9781118004050 (hbk.).Subject(s): Young consumers -- United States -- Attitudes | Generation Y -- United States -- Attitudes | MarketingDDC classification: 658.8342
Contents:
Introducing generation 2.0 -- Meet the kids : say hello to the newest wave of millennials -- The tribes and their trends : figuring out what kids want when they're more different than alike -- What kids want now -- "I want it" : the not-so-secret life of the kid consumer : where kids spend all their billions -- "I texted you :)" : screen time, all the time : how technology is rewiring the new millennial -- "Awesome!" : everything old school is new again : why some brands will be around when millennials have kids of their own.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8342 WEL 2011 (Browse shelf) 1 Available TBSxx,34003,03,CL 5000125026

Includes bibliographical references and index.

Introducing generation 2.0 -- Meet the kids : say hello to the newest wave of millennials -- The tribes and their trends : figuring out what kids want when they're more different than alike -- What kids want now -- "I want it" : the not-so-secret life of the kid consumer : where kids spend all their billions -- "I texted you :)" : screen time, all the time : how technology is rewiring the new millennial -- "Awesome!" : everything old school is new again : why some brands will be around when millennials have kids of their own.