Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.
By: Pricken, Mario [author.]
.
Publisher: New York, N.Y. : Thames & Hudson, 2010Copyright date: ©2009 Description: 311 pages : colour illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780500515402; 0500515409.Subject(s): Advertising campaigns | Advertising | Creativity in advertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 1 |
659.1 PRI 2010 (Browse shelf) | 1 | Available | TDSxx,92610,03,RM | GENLS,GENLS,03,GR | 5000168437 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 PRI 2010 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR|TDSxx,92610,03,RM | 5000127975 |
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| 659.1 PRA The practice of advertising / | 659.1 PRI Print's regional design annual 1997 ; September/October 1997 ; vol. li, no. v. | 659.1 PRI 2010 Creative strategies : | 659.1 PRI 2010 Creative strategies : | 659.1 PRI 2010 | 741.67 PRI 2010 Creative advertising : | 659.1 PSY Psychology of advertising | 659.1 PSY Psychology of advertising |
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
Includes bibliographical references (pages 309-311) and index.