Naked marketing : how the 4Ps have destroyed business and what to do about it / Sue Nelson.
By: Nelson, Sue
.
Publisher: Gloucestershire, GL : Management Books 2000, 2010Description: 270 p. : ill. ; 21 cm.ISBN: 9781852526351 (pbk.); 1852526351 (pbk.).Subject(s): Marketing | Business failures -- Case studies | Success in businessDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TC |
Floor 4, Shelf 40, Side 1, TierNo 4, BayNo 1 |
658.8 NEL 2010 (Browse shelf) | 1 | Available | GENxx,GENxx,03,GR | 5000127693 |
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| 658.8 MAR Marketing management : | 658.8 MAR Marketing / | 658.8 MAR 1995 Marketing | 658.8 NEL 2010 Naked marketing : | 658.8 NEW The New York Times guide to marketing / | 658.8 PER Essentials of marketing : | 658.8 PER Essentials of marketing : |
Includes bibliographical references and index.