From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
By: De Chernatony, L. (Leslie)
.
Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2010Edition: 3rd ed.Description: xvi, 376 p. : ill. ; 23 cm.ISBN: 9781856177733 (pbk.); 1856177734 (pbk.).Subject(s): Brand name products | Trademarks | Product managementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 DEC 2010 (Browse shelf) | 1 | Available | TBSxx,54001,03,GR|SOCxx,37003,03,AD|SOCxx,91605,03,AD|SOCxx,91602,03,RM | 5000124624 |
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| 658.827 DEC Creating powerful brands in consumer, service and industrial markets / | 658.827 DEC From brand vision to brand evaluation : | 658.827 DEC From brand vision to brand evaluation : | 658.827 DEC 2010 From brand vision to brand evaluation : | 658.827 DEC 2011 Creating powerful brands / | 658.827 DEC 2011 Creating powerful brands / | 658.827 DEC 2011 Creating powerful brands / |
Previous ed.: 2006.
Includes bibliographical references (p. [361]-370) and index.